Client
Dorchester County
The Dorchester County Board of Tourism is all about sharing the best that Dorchester has to offer, whether it be historical sites, cultural experiences, or bird-watching.This project came through a partnership with Choptank Communications.
Project Goals
To Be Fresh
To use a limited budget as effectively as possible to create the “non-tourism commercial” commercial. The client and us both wanted to stay clear of the common stock footage feel of most tourism ads.
To Launch a Contest
Dorchester County Board of Tourism launched the “How Do You Dorchester?” campaign using this video to kick-off the effort. The contest seeks to get the local community to share what they love best about the county.
