Our premise was simple: teachers are superheroes. Foreign language teachers are a particular kind of superhero. ClassTracks is an online vocabulary solution that makes learning a foreign language much more efficient and adapts the lesson to you. They came to us wanting to attract some attention and push their brand. They’re beta user sign up was coming quick.
In this case, animation was the best route to go. Although we offered to shoot in the US and Mexico, it just wasn’t in the cards. Animation also has a magical quality not easily found on camera. Maybe it’s because it reminds us of watching cartoons as kids, or the limitless possibilities animation offers. Either way, Viva Los Teachers was a big success for ClassTracks. Driving engagement and interest from the outset.