Brand & Microsite

Pilon is a developer tool and collection of API-light commerce micro-services that enable you to build and test innovative commerce experiences quickly.

The wordmark functions in two ways. The first comes from the blocky nature of terminal monospace fonts, which are present in the ‘P’ and ’n’ characters and balanced by the ‘i’ and ‘o’ characters. Secondly, the definition of the word: A bonus given with a large purchase, a trade, or a cash payment, which ties into Pilon as an e-commerce tool, which relates to the services use.

It was important that the design of Pilon microsite appealed to advanced developers in the field. With this in mind, the design was based around airy and simple interactive visual elements to emphasize just how lightweight and easy to use the product is. The addition of the animated gradient background helped provide visual interest and reinforce the brand and it’s colors.