Point3

It Takes a Human

If computers could talk, what would they tell us? And more specifically, what would they tell us about cyber security? That was the question we asked when we began working with Point3. They have a unique cyber security monitoring system that puts humans in control of protection, not software.

Shot in and around the ETC, It Takes a Human gives us a glimpse of a world where computers are free to speak their minds. Borrowed laptops, desktops, and tablets were the actors and a type-to-text app was their voice. Point3 found that it made their service more understandable, more relatable, and more approachable than it had been before. The “It Takes a Human” tagline lives on in all of their current marketing and branding.