Urban Teachers

Collateral & Branding

Urban Teachers works on preparing teachers to work in inner city and urban schools. In partnership with Johns Hopkins School of Education, they’ve provided higher quality education with positive results in Baltimore, DC, and Dallas Fort Worth.

We partnered with Urban Teachers, locally and nationally, to unify their existing brand elements, push new ideas, and work their ideologies into strong print, video, and web campaigns.

Throughout the design process we came upon the symbol of a torch, using their existing brand color pallet. A representation of Urban Teachers’ guidance in education, it soon came to represent the different cities by color variant.

Throughout the partnership we’ve created business cards, letterhead, brochures, slide decks, one sheets, event badges, lapel pins, public transit advertising, web advertising, documentary and narrative video, Facebook Live productions and everything in between.