The Creig Northrop Team

Blue Box

Emotional marketing can be tough. You have to strike the right balance between something familiar and believable with something remarkable and special. Using the vehicle of a simple blue ring box, we saw the highlights of a couple’s journey through three life-changing moments.

The Creig Northrop Team is no stranger to gracing the airwaves in an emotional way. We found a fresh approach in simple three act story structure. A beginning, middle, and end.

Doing that all in thirty seconds is a challenge, and the quick, snap-shot, cuts allowed us to pull it off. We used real locations, and real homes and apartments to ground us in reality. Even if that meant climbing a mountain and waiting for the sun to get into a specific position just for a seven second shot. We think it was worth it though.