Emotional marketing can be tough. You have to strike the right balance between something familiar and believable with something remarkable and special. Using the vehicle of a simple blue ring box, we saw the highlights of a couple’s journey through three life-changing moments.
The Creig Northrop Team is no stranger to gracing the airwaves in an emotional way. We found a fresh approach in simple three act story structure. A beginning, middle, and end.
Doing that all in thirty seconds is a challenge, and the quick, snap-shot, cuts allowed us to pull it off. We used real locations, and real homes and apartments to ground us in reality. Even if that meant climbing a mountain and waiting for the sun to get into a specific position just for a seven second shot. We think it was worth it though.