It takes a human
Cyber security is a complex market with even more complex technology. When we started working with Point3, we dug deep to learn what makes them special. It all kept coming back to one thing: the core of their technology is people. Human brains have an enormous capacity for computation — far greater than any computer. Once we uncovered that truth, we took it one step further:
What would the computers have to say about all this?
Starting with the spot but then continuing on to the banner, one sheet, and website we brought the idea of computers talking about securing themselves, to life.